Category: SEO

SEO, or Search Engine Optimization, is the practice of enhancing a website to improve its ranking on search engine results pages (SERPs). This involves optimizing various elements of the site, such as content, keywords, meta tags, and backlinks, to make it more attractive to search engines like Google. The goal of SEO is to increase organic (non-paid) traffic to the website by making it easier for users to find it through relevant searches.